IKEA

IKEA and me !

Personally I already bought not badly of things at IKEA like pieces of furniture, boxes, decoration, accessories, … (see pictures below).
And this for several reasons :
– accessible prices for a student
– good quality
– original design

IKEA is not the only sign to propose pieces of furnitures at low prices, for example in France, CONFORAMA and BUT (see their website on link) make the same, but they also sell electric household appliances, image and sound whereas IKEA sells only things to furnish the house.
In France, the sign which approaches the most IKEA it’s FLY but the design is, according to me, definitely less great than that of the products of the famous Swedish sign.

IKEA’s presentation

What means IKEA?
IKEA holds its name of initial of Ingvar Kamprad, its farm named Elmtaryd and the commune of Agunnaryd, located in Smaland, in Sweden.
Group IKEA
IKEA was founded in 1943 Ingvar Kamprad (17 year old).
The first store IKEA opened in 1958 in Älmhult (Sweden).
In 1997, IKEA launched « IKEA for Kids ».
In 1998, IKEA opened its first store in China.
Now Group IKEA has 206 stores in 24 countries.
For 2005, IKEA has a turnover of 14,8 billion euros.

IKEA France
IKEA was established in France in 1981, revolutionizing the sector of the piece of furniture with a concept which shaken up the generally accepted ideas: pieces of furniture in kit and accessories to be taken in stock, to transport and assemble oneself.
With its 17 stores, IKEA France is the third actor of the piece of furniture in France.
These 17 stores receive about 31 million visitors during the year and IKEA France employs 5700 collaborators.

Why IKEA ???

As a student who has to furnished and decorate herself her flat, at lower cost but with design, IKEA became my universe where I find the inspiration to make my interior a place which resemble to me and where I feel myself good.

That’s why I have made this choice. After having presented a little IKEA, I will focus me on news about marketing and advertising of this famous company.

Presentation

My name is Emilie, I’m a student at Le Havre Business Scholl.
For my english courses I have to make a blog on a subject which interess me a lot.
I have chosen to speak about the first world distributor of articles for furnish and decorate the house. You will have recognized IKEA.